Hey! I’m Patrícia Formmiga, a writer and content strategist with 15 years of experience working across digital platforms — from editorial and product writing to SEO, UX, and creative content.

I spent over 9 years at Farfetch (Portugal & the UK), where I moved through roles in editorial copywriting, SEO, and product content. I collaborated closely with cross-functional teams — developers, marketers, localization experts — and learned how to build content that not only looks good but works.

I’ve contributed to independent platforms like Maracujá Roxo and Mundo Tattoo, and currently work in AI training with US-based companies Alignerr and Data Annotation, where I edit, analyze, and create content that teaches machines how to better understand language.

Along the way, I’ve studied UX writing, creative writing, SEO, and Google Analytics, and picked up front-end coding skills in HTML, CSS, and JavaScript. I also work with tools like Canva for visuals, CapCut for short-form video editing, and WordPress to build and manage this site.

Right now, I’m writing a fantasy novel for adult readers, running this blog, and developing a true crime/mystery podcast on the side.

Want to collaborate, hire me, or just say hi? Let’s talk.