The Formmiga Diaries

Portfolio

Work Portfolio

Content Operations Project

Actively used system designed to streamline content production at scale. This case study presents a tailored workflow that combines automation and human review to deliver consistent, high-quality output. The framework reduces production time by over 65% and includes documentation, quality standards, and a visual overview of the process.

Blog Post

Ongoing blog project at The Formmiga Diaries, combining SEO writing, UX, and affiliate strategy. Using WordPress, Site Kit, Rank Math, Google Trends, and Ahrefs for keyword research and performance tracking. This post showcases data-informed content designed for organic reach and monetization.

Read the full post by clicking this link.

A woman in a car with a cat in the back seat

UX Writing

Case study:

Cider’s newsletter
confirmation email,
the app’s CTAs and
notification, and the
brand’s TOV.

Blog Post

Collaboration with Maracujá
Roxo: A lifestyle blog featuring
a post in Brazilian
Portuguese that provides
guidelines on financing a
property.

Read the post article by clicking this link.

UX Writing

Case study:

A Ferrari CTA
for their new
customisable model,
according to the
brand’s TOV.

Product Writing

These product descriptions focus on the
technical aspect and brand history of each item. For example, Canada Goose’s
high-tech crafting expertise is elevated and Chanel’s remarkable history is highlighted.

 

A bullet list enumerates
the products’ technical characteristics.

Landing Page

Copy for Barkyn’s website
landing page, written in
European Portuguese and localised to
British English.

Blog Post

Blog post on interior design for Planner 5D.

The article is written in
Portuguese for the Brazilian
audience, applying SEO to
boost search engine visibility.

Read the full post by clicking this link.

Creative Writing

“The Dancing Octopus” is a
thriller short story about a
businessman who finds a green
octopus in a box.

Read the full story by clicking this link.

Creative Writing

“The Girl in the Field” is a
bedtime story about a child
who lives with her cows and
sheep on a hill.

Read the full tale by clicking this link.

Creative Writing

“The Children of Baobhan Sith”
is a work-in-progress fictional
novel about a Scottish from
the 16th century who is turned
into a vampire. It’s targeted at
the young adult audience, in
the horror and fantasy genres.

Read the second chapter by
clicking 
this link.

Technical Writing

Case study:

Community guidelines for
Patreon. The article
explains how to post
content on the platform,
using hyperlinks to boost
SERPs.

Read the full technical
article by clicking this
link.

I've Worked with

Work With Me

Location

Rio de Janeiro, Brazil

Email

Linkedin

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