Actively used system designed to streamline content production at scale. This case study presents a tailored workflow that combines automation and human review to deliver consistent, high-quality output. The framework reduces production time by over 65% and includes documentation, quality standards, and a visual overview of the process.
Blog Post
Ongoing blog project at The Formmiga Diaries, combining SEO writing, UX, and affiliate strategy. Using WordPress, Site Kit, Rank Math, Google Trends, and Ahrefs for keyword research and performance tracking. This post showcases data-informed content designed for organic reach and monetization.
A Ferrari CTA for their new customisable model, according to the brand’s TOV.
Product Writing
These product descriptions focus on the technical aspect and brand history of each item. For example, Canada Goose’s high-tech crafting expertise is elevated and Chanel’s remarkable history is highlighted.
A bullet list enumerates the products’ technical characteristics.
Landing Page
Copy for Barkyn’s website landing page, written in European Portuguese and localised to British English.
Blog Post
Blog post on interior design for Planner 5D.
The article is written in Portuguese for the Brazilian audience, applying SEO to boost search engine visibility.
“The Children of Baobhan Sith” is a work-in-progress fictional novel about a Scottish from the 16th century who is turned into a vampire. It’s targeted at the young adult audience, in the horror and fantasy genres.